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This software simplifies and speeds up the process of analyzing research results, with a particular focus on survey data. The program includes a toolkit for cleaning and preparing data, tailored to the specifics of analyzing data from marketing studies. It allows for rapid data recoding, conversion into dummy variables, and counting the occurrences of specific value ranges within selected variables. Furthermore, it offers advanced features for data validation, scale of measure summarization, and visualizations, like the semantic differential chart. For all your daily analytical tasks, leverage specialized modules such as conjoint analysis, PROFIT, and generalized principal component analysis.