Marketing and Market Analysis
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Marketing and Market Analysis – a dedicated software package for processing survey data
Marketing and Market Analysis was designed to streamline work with data, particularly from surveys. It contains data cleaning and preparation tools tailored to the specific needs of marketing analysis, mechanisms for verifying data accuracy and consistency, functions for calculating and summarizing measurement scales, and comprehensive visualization of results. The package also includes commonly used analytical methods for a thorough analysis of results.
Marketing and Market Analysis is add-on to Statistica and uses Statistica as its computational environment, providing access to a comprehensive range of analytical methods. |
User benefits:
- Comprehensive support in processing research results, with particular emphasis on surveys
- Automation and acceleration of analyses
- Reliability and precision of results
- Easy use and flexibility
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Key features:
Analyses
✔ Test Wizard
✔ ROC curves
✔ Conjoint
✔ Agglomeration analysis
✔ PROFIT
✔ Generalized PCA
✔ Linear ordering
✔ Bootstrap
✔ Panel regression
✔ Inequality metrics
✔ Moses test of extreme reactions
✔ DFBETAS measures for outliers
✔ PCoA
Additional analyses
✔ Measures for 2×2 tables
✔ Concentration analysis
✔ Standardized effect measures
✔ CATANOVA
✔ KMO and Bartlett’s test
✔ Configurational frequency analysis (CFA)
✔ Multivariate normality tests
✔ Empirical distribution
✔ Multivariate chi-square test
✔ Equivalence tests
✔ DEA (Data envelopment analysis)
✔ Fractional regression
✔ Circles and cuboids for chi2
✔ Arellano-Bond estimator
✔ Brunner-Munzel test
✔ Fisher’s exact rest
Graphs
✔ Bar chart
✔ Sequential chart
✔ Radar plot
✔ Mosaic plot
✔ Pie chart
✔ Population pyramid
✔ Neural network diagram
✔ Butterfly plot
✔ Diamond plot
✔ Likert plot
✔ Pyramid plot
✔ Sensitivity plot
✔ Violin plot
✔ Sunflower plot
✔ Biplot
✔ Plot rotation
Sample preparation
✔ Sample size
✔ RIM weighting
✔ Propensity score matching
✔ Subsample splitting
✔ SMOTE
✔ ADASYN
Scales
✔ Semantic differential
✔ Rank scale
✔ Positional scale
✔ Stapel scale
✔ Thurstone model
✔ Scale reliability
✔ Inter-rater agreement
Data cleansing and tools
✔ Data verification
✔ Missing data
✔ Dummy variables
✔ Quick recoding
✔ Variable transformations
✔ Value counts
✔ Multiple responses
✔ Saving to an Office file
✔ Saving graphic files
✔ Formatting a spreadsheet
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